Melissa Raimondi is the raw vegan guru behind Raw Food Romance. Recently, she joined The Drawing Board’s owner and editor-in-chief, Nakita Valerio, to talk about her life as an online lifestyle coach and raw vegan spokesperson. Her spectacular personal transformation and her magnetic personality have been drawing people to raw food lifestyles by the thousands and we are delighted that she took the time to share her journey with us!

melissa-2

Fast Facts:

Favourite Fruit Right Now: Pineapple!

Powerful Woman You’re Feeling Right Now: I have always however resonated with great women like Rosa Parks for standing up for what they believe in. Anyone who stands up for the rights of those oppressed has my respect.

Women Who Inspire You Professionally: Kristina Carrillo-Bucaram from FullyRaw Kristina, Emily from Bite Size Vegan and Alyse from Raw Alignment. I love seeing how they have built such large platforms and admire what they are doing with their social media.

Can you tell us about yourself and your role with Raw Food Romance(RFR)? What are you trying to accomplish with it?

I am pretty much the face of Raw Food Romance: it is my own personal journey with raw foods and how that has changed my life. I have been a raw vegan for just over 2 years and have known about the lifestyle for well over a decade. RFR is here to bring awareness to health and animal cruelty and is about moving towards a healthier diet not only for the human body, but the planet. By creating delicious raw vegan recipes, people are not only helping their health, but in turn, helping to lessen their impact on the environment. They also learn about being more compassionate towards the animals we exploit every day. My goal is to show people that it is healthy and possible to live this lifestyle, and you don’t have to be a hippy to be vegan. Everyone can do it!

What sets your raw vegan approach apart from what others are doing?

I am what is called a “low-fat, high-carb raw vegan”. Most raw vegan food is very high fat and gourmet, to appease the tastes of the general public, but since fat can be a problem, I have come up with recipes that are both low-fat and really tasty. I have so many people saying that my recipes have helped them stick to a healthier diet because they are so flavourful. I have also been told that my approach targets many psychological issues regarding why we eat what we eat and problems surrounding food addictions. There is not a lot talk about mind tricks or different ways of thinking when it comes to changing your lifestyle. Everyone seems to say “just use willpower” when they want to change, but it’s so much more complicated than that. Low-fat, high-card vegan foods help address some of those complications.

What are some of your proudest moments with RFR thus far?

  • Watching my YouTube channel grow quickly

  • Releasing a very successful raw food meal plan recipe book

  • Being on local television twice so far promoting the lifestyle

  • Being asked to be part of the Vegan World Summit along with other great people in the industry that I have always looked up to

  • I would say I am the most proud when I see people change, lose weight and make more compassionate choices. If, on the videos I make, I get even one comment saying that I have influenced someone to make better choices I feel motivated and proud to do what I do every day!

melissa-1

What inspired you to share your lifestyle with others?

I have always wanted to share health and have been in the natural health industry for well over a decade helping others to make better choices. Once I had the raw vegan connection and passion to promote peace between species, I had to share it with the world. I feel like I am making up for 34 years of eating animal products by helping others to release them. I felt crappy and I know how it feels to have sore joints, be tired all the time and struggle with weight. I want to share that with anyone that will listen! I am also a creative and love to create new recipes, so sharing that has been amazing for me as well.

Do you have any advice for other women looking to build their businesses online?

Post daily! Especially on YouTube if you want to have more of a presence there. Rotate posts, keep them interesting and maintain a good variety. Provide information, motivation and something of value that people can use every day. A lot of people will start a page with lots of enthusiasm, but then they don’t do anything with their businesses and after a while, they lose steam. We are saturated by so many ads and bombarded by commercials so much that you need to be on top of things if you want to stay relevant. Find out what gets the most views and hits and do more of that in between the stuff that you are passionate about but doesn’t get as many views. This way the people that see the most popular stuff also have a chance to see the smaller stuff that doesn’t get a lot of airplay because maybe the subject is controversial or touches an emotional trigger in most individuals. Stay positive and try not to be too pushy with your products. When you are the face of your company, people want to see you and what you are doing in your life. Bombarding with advertising will harm them and you: its about a nice mix of inspiration, fun, and promotion in balance. 

What are some of the most rewarding aspects of your work?

By far knowing that I am helping to lessen the cruelty towards other species on this planet and helping to lessen the burden on our resources. It’s also incredibly rewarding to see people blossom and heal eating real foods. I love to hear comments about how I have inspired them to eat better, even if it is just a little bit. Creating new recipes and having people enjoy them is also extremely rewarding. 

What are some of the most challenging aspects?

In short, dealing with haters and trolls: the “mmmm bacon” crowd and people telling me that it’s unhealthy to eat a vegan or raw vegan diet. Being an online personality is also hard because you can’t please everyone. Most people are completely unaware of the science behind veganism and why it’s so important that we make a shift towards a more plant based diet. It can be hard to be in my shoes because I am up against the grain of mainstream society that can parrot the same old health information over and over again, even when new information is regularly released!

Does technology factor into what you do?

Very much so. I can do my business from all over the world. Snapchat, Instagram, Facebook and Youtube are my platforms and I can do everything from my phone as long as I have enough data and a decent internet connection. Without technology it would be very difficult to reach a worldwide audience. I am grateful that I can and that the technology exists for me to share what I know.

What do you like to do in your personal time?

Working on more raw food recipes! I also love photography and do a lot of that, as well as watching some of my favourite TV shows or walking/hiking in the river valley. I enjoy art and though I have less and less time, I still indulge in pencil work, acrylic paintings and watercolours. I also love learning other languages and traveling. 

What is something not a lot of people know about you?

Before I became a fully raw vegan 2 years ago, I was dealing with an addiction to alcohol. I’m blessed that I found the strength to follow through with my lifestyle change and become sober. I’m also somewhat of a nerd – I mostly love Star Trek and the utopian society imagined by Gene Roddenberry of peace, and the pursuit of human development, teamwork, morals, ethics, knowledge, and exploration without needing jobs, money and the mundane grind of today’s life that is damaging our planet and ourselves. 

If you have one take-home message for readers out there, what would it be?

We don’t do the things that we should be doing TODAY. We put so many goal-oriented activities off until tomorrow while we spend today doing frivolous things. We should trade spots. We should say “tomorrow I will do the frivolous thing, but today I will work on my goals” because tomorrow might never come. When we keep putting our goals off until tomorrow, they never become fruitful. If we put off the frivolous stuff “until tomorrow”, maybe our goals with be fulfilled instead!

 

Not all content is created equally and nowhere is this truer than with click-bait. Click-bait is sensationalist writing, particularly headlines and imagery, that is designed to attract a netizen’s attention and especially to draw visitors to a web page – ie. click the link. Upon clicking it, the result is usually an article of low calibre or a series of 25 pictures of celebrities before their deaths where you have to click “next” after every single picture. There is one reason for this deluge of online refuse and one reason only: advertising dollars. Websites that produce click-bait exist to get traffic to their pages so advertisers will pay for airtime on their site. If click-bait can attract thousands and thousands of doting followers who will dutifully click ahead through every story, there are advertisers waiting in the wings, willing to pay to passively influence those followers.

With click-bait, the writing offered is usually garbage and the reason for this is simple: people more likely to click the link often fail to read articles all the way through and lack internet attention spans adequate to cover well-argued and well-written long reads. But does that really matter? Isn’t all content good content?

No.

In fact, bad content is far more detrimental to your organization or business than no content can be. How could this possibly be the case, right? Isn’t any content better than nothing so potential clients or patrons can find you through adequate SEO? Shouldn’t making advertising dollars off your website be a good secondary business plan? Can’t SEO strategies not even begin to be used without some base online content? So what if that content happens to be cheap, sleazy click-bait?

The reality is that the quality of content you are putting on your website reflects a lot to potential clients about your level of professionalism and your standards. If you are offering genuine quality services to people, click-bait content and headlines just cheapens your overall image. And generally speaking, unless your only goal is to make money through advertising (rather than actually selling your products and services), click-bait almost never results in potential clients investing their hard-earned dollars in your business.

In fact, click-bait is not only a poor business practice, it has become a cultural meme of online annoyance. The mosquitos of the internet, click-bait articles are appearing in everyone’s newsfeeds these days and they are as distracting as they are detrimental to the literacy levels of the internet on the whole.

As reported by Big Think, a study published in the Journal of Experimental Psychology recently demonstrated how most people do not tend to read online news articles the whole way through and, even worse, how – in the event that you do make it through an entire article – a deceptive click-bait headline dramatically impacts the lessons you take away from article itself: this usually means coming away with a polarized or just plain incorrect opinion on a subject, despite the content evidence in the body of the article pointing to something more nuanced.

“All too often especially when it comes to science news, we see headlines that are directly contradicted later on in an article…”

In the study, researchers presented identical articles with different headlines, ultimately determining that headlines (particularly sensationalist ones which did not stay entirely true to the article) dramatically impacted the readers thoughts about the contents of the articles. Ultimately, readers’ opinions were swayed by the content of the headline alone. And the Big Think article says it all at the end:

“The findings suggest writers and editors need to take seriously their responsibility not only in citing reliable and credible sources, but also in choosing a headline that accurately represents the truth – rather than a headline that will get the most clicks. Similarly, readers need to be aware that headlines have an impact on how they perceive articles they read; in an age where profits are determined by clicks, accurately portraying the truth may not be at the forefront of an editor’s mind when deciding how to phrase a headline.”

When it comes to content development as business owners or members of professional organizations, we have a responsibility to raise internet literacy, be pioneers of education in our field and to report responsibly. In the end, quality content reflects the values of your organization far better than sensationalism does and speaks more effectively to those who are much more likely to become real business patrons.