It has been almost 2 years since The Drawing Board was launched as a business and, in particular, as an activist blog. Since that time, our traffic stats have only continued to grow exponentially. Last year, we updated you on some of the exciting places that people are reading The Drawing Board blog. With increased stats this year and a shift in what we are writing about, those places have shifted as well!

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Here are the top 20 places that people around the world are reading The Drawing Board!

  • Canada
  • United States
  • United Kingdom
  • India
  • Australia
  • Brazil
  • Germany
  • Malaysia
  • South Africa
  • Pakistan
  • Italy
  • Singapore
  • United Arab Emirates
  • France
  • Indonesia
  • The Philippines
  • Kenya
  • Austria
  • Slovenia
  • Egypt

It might not seem like the most important thing in a CEO’s daily purview of company operations but writing has a surprisingly important place in building an organization’s legitimacy, marketing prowess, teaching capabilities, and legacy and online presence. Time and time again, we have seen companies spending thousands and thousands of hard-earned dollars on beautiful website designs only to find that they are not hitting the first page of search engines.

Why is this the case? The online reality is that if your site lacks timely, diversified, precise content writing and images, it doesn’t matter how beautiful it is: no one will find you. And that is a recipe for business disaster – not only for those of us who conduct our business online, but for everyone else too.

These days, if a company does not have a solid website with essential content in an organized, intuitive fashion, people either won’t know you exist or, if they do, won’t trust you. A website might not obviously turn into dollars walking through your business’ door but just because you can’t see how something is directly working, doesn’t mean it isn’t.

A website functions like a safety blanket for potential customers who are using search engines to find businesses in their communities. They might look for particular services you offer by googling keywords. If your site lacks the appropriate content, despite the fact that your business is offering those services or products, your competitors will appear in the search results long before you do.

If you are on your content game, and your potential client comes to a beautiful, branded, navigable site, your online legitimacy immediately starts to build a trust relationship with them by communicating your standards for quality and professionalism. It doesn’t matter if you run your business out of a home office or a professional building centre downtown, your website may be the first impression that clients have of your company and the principles on which you run your organization.

Sloppy websites with dated content can hurt you just as much as excellent websites with timely content can help you succeed. And it all starts with developing adequate, targeted content on your site. Content comes in many forms and can include:

  • Blog articles
  • Static Content
  • Advertising
  • Embedded Video
  • Slideshows
  • Images

Trust your content development to someone who is professionally trained to do appropriate research and create high-quality writing for you on a consistent basis. For some of the most basic reasons to hire a professional – such as those from The Drawing Board – check out our top five reasons here.

 

The Drawing Board has done something incredible and we want all of you to celebrate with us: we have surpassed the number of visitors to our blog for the entirety of 2015 and we did it in just 5 months!

If the numbers are any indication, we are set to beat last year’s numbers (over 6000 visitors) by more than double by the time December 31st rolls around and that kind of traffic is not something to ignore. In fact, this exemplifies perfectly the reasons why we recommend content writing – content turns to traffic which turns into legitimacy, branding and business.

Through our blog, we have been able to publish professionally, garner more like-minded clients we get to support with our services and reach thousands of people all over the world – inspiring dialogue and putting our writers on the map as public intellectuals and important thinkers.

We have some exciting projects coming up for the future of The Drawing Board so please stay tuned for all things lovely in the world of publishing! In the meantime, let’s celebrate!