It has been almost 2 years since The Drawing Board was launched as a business and, in particular, as an activist blog. Since that time, our traffic stats have only continued to grow exponentially. Last year, we updated you on some of the exciting places that people are reading The Drawing Board blog. With increased stats this year and a shift in what we are writing about, those places have shifted as well!

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Here are the top 20 places that people around the world are reading The Drawing Board!

  • Canada
  • United States
  • United Kingdom
  • India
  • Australia
  • Brazil
  • Germany
  • Malaysia
  • South Africa
  • Pakistan
  • Italy
  • Singapore
  • United Arab Emirates
  • France
  • Indonesia
  • The Philippines
  • Kenya
  • Austria
  • Slovenia
  • Egypt

Academic writing is forever being accused of being impossible to understand for its heavy jargon and specialized knowledge. Critics claim that academics are hiding away knowledge in their ivory towers, far away from the needs of the rest of the world. Others say that academic writing is solipsistic, riddled with narcissisms and is, overall, self-fellatiating.

But are academics really writing for exclusive audiences that the peasants are not meant to be part of?

No.

Academic writing, like any writing genre, has its own style and tendencies that tend to get replicated across the genre because everyone who is writing academic work is also reading it. No, the “parade of big nouns and their noun-stuffed noun-phrases” is not purely to make popular audiences feel inadequate. It is not made to remind the masses that we are the guilds and they are not.

In fact, I have never met a single academic writer who has even thought to pull out a thesaurus in the hopes of “jazzing up their vocabulary”. Most of us just write with complex vocabularies….because we have complex vocabularies. We read obsessively. And like any skilled “trade” you start to pick up the language and style of those around you. We also tend to be working with terminologies that need to be excavated from their popular meanings. Words like “religion” or “common sense” are broken down and complicated by academics, not for the sake of making things difficult for everyone, but to understand exactly what we mean by them, and to reshape that meaning as well. It just doesn’t make sense that we would then use popular terminology popularly.

Academics “complicate” because the world is infinitely more complex than most people make it out to be. We cringe and even express outrage or protest at the simplification of historical narratives for nationalist purposes. We feel sick when people appropriate terminology for one religious group to stand in representation of all of them. We spend our lives analyzing and nuancing knowledge itself, tracing genealogies of how we came to know things because socio-cultural generalizations that are taken for granted usually hide critical histories in them – things that shape and inform our current realities…including how we deal with one another. Yes, even your academic-bashing-ways has a historical precedent. In this important venture, nothing ought to be taken for granted….especially not vocabulary.

People might argue that academics are not only writing for other academics so their work should be more accessible. And that is most definitely true. Not everything an academic writes will end up in an obscure history journal somewhere that people might never read. Academics can absolutely be public intellectuals, educators and activists but that does not mean they need to forego the processes by which we challenge dominant narratives or alter our writing style to make things more palatable for everyone. Context is everything.

These ideas do need to be made accessible, but they do not need to be eliminated in their academic form. Ultimately, the Judgmental Observer said it best:

this generalized dismissal of “academese,” of dense, often-jargony prose that is nuanced, reflexive and even self-effacing , is, I’m afraid, just another bullet in the arsenal for those who believe that higher education is populated with up-tight, boring, useless pedants who just talk and write out of some masturbatory infatuation with their own intelligence. The inherent distrust of scholarly language is, at its heart, a dismissal of academia itself.

I don’t mean to be a classic academic here and bring up the neo-liberal agenda, but it’s a serious concern for those of us that dedicate our lives to research and contributing to the discussion of ideas that form understandings and ideologies. The idea that our academic ideas have to not only “lead to jobs” and “mean something” to people who have nothing to do with academia, but to further add that we have to change our vocabulary and packaging to make it digestible by the same people who don’t invest the time and excruciating energy it takes in producing an original academic thought has, at its core, an infatuation with intellectual capitalism.

Academic writers shouldn’t have to sacrifice the extraordinary amount of time and energy they put into research for the sake of marketing and instant “understanding” – see: gratification.  And I know perfectly well that I say that as a business owner of a marketing company on that very company’s blog.

The work I do is nuanced and specific. It requires hours of reading and thinking before a single word is typed. This work is boring at times — at times even dreadful — but it’s necessary for quality scholarship and sound arguments. Because once you start to research an idea — and I mean really research, beyond the first page of Google search results — you find that the ideas you had, those wonderful, catchy epiphanies that might make for a great headline or tweet, are not nearly as sound as you assumed. And so you go back, armed with the new knowledge you just gleaned, and adjust your original claim. Then you think some more and revise. It is slow work, but its necessary work.

The problem then, with academic writing, is that its core — the creation of careful, accurate ideas about the world — are born of research and revision and, most important of all, time. Time is needed. But our world is increasingly regulated by the ethic of the instant. We are losing our patience. We need content that comes quickly and often, content that can be read during a short morning commute, content that can be tweeted and retweeted and Tumblred and bit-lyed. And that content is great. It’s filled with interesting and dynamic ideas. But this content cannot replace the deep structures of thought that come from research and revision and time.

I couldn’t care less about most science fiction, but do you see me calling for the end of the genre as a whole? Do you see me stereotyping about how science fiction writers are religious-wannabes tapping out crazy fantasy novels in their grandmothers’ basements? No, obviously I’m not doing that, not only because it’s not true (just as the stereotypes of stuffy old academics are also not true) but it also doesn’t contribute anything meaningful to the discussion.

People who criticize the very existence of academic writing are those who tell us they don’t get it. But since when does the fact that someone doesn’t understand something warrant its complete, wholesale dismissal?

Intellectual fascism isn’t fashionable; it isn’t intellectualism in itself.  When academics don’t understand something, we don’t push it away – we race towards it with eyes wide open. We research, we ask questions, we push the boundaries of our own thinking and those around us. We open up thought itself, we don’t shut it down.

If you actually want to learn about some of the critical intellectual work academics are doing, you are going to have to engage with the process and re-learn how to read academic writing, much in the same way you have to adapt to any new writing genre that is unfamiliar to you. Trust me, we would much rather have you part of the conversation than trying to shut it down.

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Success means nothing without gratitude and as The Drawing Board continues to grow, we wanted to take a moment to thank you for choosing local writers and researchers to help your company or organization succeed.

Together, we help shape our cities and build communities by contributing to the business and cultural landscape in which we serve others.

We are proud to uplift you in what you do and are grateful you have chosen to do the same for us.

In gratitude for all you do,

Nakita Valerio (Owner/Head Writer)

Liz Hill & Rachael Heffernan (Writers/Researchers)

This article was written by Rachael Heffernan, writer and researcher with The Drawing Board.

 

If you’re feeling like you don’t spend enough time on your creative self, and you’re getting tired of the same-old-same-old dinner and a movie, you may be a perfect candidate for Sits.

Sits, you say?

Yes, Sits.

Sits began (as far as I know) in my partner’s family. Because they all live far apart during the year, in the last few days of summer they have a ritual they’ve dubbed Sits. They each spend some time scouting out the best places around the property, and then, in one glorious day, grab a couple of bottles of wine and some folding chairs and trek their way to each spot. They sit, they drink, they chat, and they admire the beauty that can only be found in The Middle of Nowhere, Ontario. It’s a beautiful tradition all about spending time in undiscovered places with people you love.

The idea of Edmonton Sits came out of this ritual with a couple of little twists to make it more appropriate for city life, and, as a bonus, orient it towards accomplishing the dreams of two author-wannabes. Here’s how it works:

  1. You and your posse of creative minds go out on the town armed with good pens, notebooks, and no more than one book each for inspiration. You may trade books with one another as the night goes on.
  2. Go to a place you’ve never been before. This can be in nature or can be somewhere indoor that has beverages and appetizers.
  3. Everyone orders drinks OR a timer is set  – and here’s the crutch of the game – you must write as much as you can for the duration of one drink, or leave before the timer runs out.
  4. Then you move on to the next location.
  5. Repeat steps 3 and 4 for as long as you please.

My partner and I went out and it was one of the best date nights we had had in a very long time. Getting to spend some time joyfully writing together and sharing our silly stories and poems was hugely refreshing. The unexpected side effect was that I felt it activated my creativity in a whole new way – armed with my notebook in my purse, for the next few nights we went out I ended up furiously scribbling poetry amongst the baskets of french fries and pints of beer on the table.


Here are some of my favourite poems from our adventures:

BEER

Lemon half moon

Bubbly balloons

Sittin’ under Edmonton skies

Burdened down I ain’t

Pickin’ at the paint

Not knowin’ when I’m gonna die


HEIGHTS

My nephew toddled softly

He would adamantly walk

And stoop and stop and bend and stretch

And talk and talk and talk.

He’d pick the little clovers

And stare down at the grass

He’d grab pink rocks and stash them

He’d point out bits of glass

And I’d walk and stop and hurry

I’d take him by the hand

All I could see were stop signs

While his eyes were on the land.

 

It might not seem like the most important thing in a CEO’s daily purview of company operations but writing has a surprisingly important place in building an organization’s legitimacy, marketing prowess, teaching capabilities, and legacy and online presence. Time and time again, we have seen companies spending thousands and thousands of hard-earned dollars on beautiful website designs only to find that they are not hitting the first page of search engines.

Why is this the case? The online reality is that if your site lacks timely, diversified, precise content writing and images, it doesn’t matter how beautiful it is: no one will find you. And that is a recipe for business disaster – not only for those of us who conduct our business online, but for everyone else too.

These days, if a company does not have a solid website with essential content in an organized, intuitive fashion, people either won’t know you exist or, if they do, won’t trust you. A website might not obviously turn into dollars walking through your business’ door but just because you can’t see how something is directly working, doesn’t mean it isn’t.

A website functions like a safety blanket for potential customers who are using search engines to find businesses in their communities. They might look for particular services you offer by googling keywords. If your site lacks the appropriate content, despite the fact that your business is offering those services or products, your competitors will appear in the search results long before you do.

If you are on your content game, and your potential client comes to a beautiful, branded, navigable site, your online legitimacy immediately starts to build a trust relationship with them by communicating your standards for quality and professionalism. It doesn’t matter if you run your business out of a home office or a professional building centre downtown, your website may be the first impression that clients have of your company and the principles on which you run your organization.

Sloppy websites with dated content can hurt you just as much as excellent websites with timely content can help you succeed. And it all starts with developing adequate, targeted content on your site. Content comes in many forms and can include:

  • Blog articles
  • Static Content
  • Advertising
  • Embedded Video
  • Slideshows
  • Images

Trust your content development to someone who is professionally trained to do appropriate research and create high-quality writing for you on a consistent basis. For some of the most basic reasons to hire a professional – such as those from The Drawing Board – check out our top five reasons here.

 

The Drawing Board has done something incredible and we want all of you to celebrate with us: we have surpassed the number of visitors to our blog for the entirety of 2015 and we did it in just 5 months!

If the numbers are any indication, we are set to beat last year’s numbers (over 6000 visitors) by more than double by the time December 31st rolls around and that kind of traffic is not something to ignore. In fact, this exemplifies perfectly the reasons why we recommend content writing – content turns to traffic which turns into legitimacy, branding and business.

Through our blog, we have been able to publish professionally, garner more like-minded clients we get to support with our services and reach thousands of people all over the world – inspiring dialogue and putting our writers on the map as public intellectuals and important thinkers.

We have some exciting projects coming up for the future of The Drawing Board so please stay tuned for all things lovely in the world of publishing! In the meantime, let’s celebrate!