The Drawing Board blog has steadily been growing in popularity since it was launched just over one year ago. With nearly 100 posts in that short time, The Drawing Board has been popular the world over for various posts on politics, business, the craft of writing, travel and much more. Not only has our popularity expanded in terms of where we are gaining traffic (see: The Drawing Board’s Popularity is International) but it has also grown in terms of sheer volume of numbers.

early-to-bed-and-early-to-rise-makes-a-man-healthy-wealthy-and-wiseWith over a quarter of the year left to go in 2015, we have already quadrupled our readership and the numbers just keep going up.

How are people finding us? As a content management and creation business, we believe in the power of content to revolutionize the online impact of a company. It should come as no surprise, then, that the vast majority of our traffic comes from search engine searches (mainly Google) that linked back to content on our blog. It’s as simple as that. The next highest sources come from social media outlets like Facebook, LinkedIn and Twitter where our posts are automatically uploaded.

Does any of this translate to an increase in business? While our online traffic might not necessarily turn into direct clients coming in the door (although that *has* happened several times over the past year!) what is more important is the building of an online legacy that lends legitimacy to our business – the same work we do for our clients. This legitimacy results in increased business so that we and our clients who use our services can do what we do best: help others and uplift our communities through the important work we do. That being said, we have also increased the number of contracts from this time last year from four to twelve major clients – an increase of 300%! And that was accomplished without traditional advertising (all online and word of mouth) or any real initiative put forth to garner new clients. When we put a real effort in, we can imagine what kind of impact that will have on the number of businesses we can help.

Want to appear on our blog? If you are a writer or a client and would like to capitalize on our online success, feel free to approach us about having a feature article written about you or an interview published to highlight your incredible talents. We would be happy to support you and develop more content in the meantime!

At The Drawing Board, it has almost been an entire year of business and we just can’t get enough of helping out our clients by filling their writing and content management needs. Not only does it enable us to write for a living (how amazing is that?!) but we also get to uplift them and what they are accomplishing through their goods and services. We are picky: we don’t work for just anyone. There are a few types of businesses and groups that we support that share similar characteristics and, at the Drawing Board, we have realized that this is a continuing theme in how we choose our clients. This is not to say that future clients need to fit this criteria, but it is really eye-opening to figure out who gels best with us and which types of businesses are best aided by our services.

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So who are we helping out?

They are small to medium-sized businesses and start-ups. All of the businesses we assist fit into these categories. We love to help people get on their feet in the cyber world – a task that can seem daunting at first but is made easy by our level of experience and expertise. We love helping family-run businesses and places that operate with real people running them. These types of businesses tend to be well-connected in their communities and involved in the growth of their neighbourhoods. We take pride in helping these groups grow and every part of the networks they touch.

They are all good people. At The Drawing Board, we come to work closely with every single business owner and marketing manager at each of our clients’ offices. These are quality, brilliant people who tend to be wildly talented and real visionaries. Whether they are one person with a mission to change the world, or a full-fledged company shaping the landscapes we all encounter daily, we have never found a bad apple and we don’t count on that happening anytime soon.

They are all environmentally-friendly businesses. We have clients whose work encourages people to be mindful and reconnect with nature and others who use organic skincare products in their spa. Whether they are a window fashion company that sells only GreenGuard certified products, or a signage business that uses the latest environmentally-friendly techniques, our commitment to the environment is felt in the clients we support.

We get to learn a lot. When you trust The Drawing Board to “learn” your business and manage your content, you are in good hands. We love research and that is not limited by the subject matter. We learn something new and amazing from every single client, and we relish in the enrichment it brings to our knowledge and our lives. We get to network a lot more too and get to know others through the incredible businesses and people we learn from as well. What a blessing!

We get to support all the good they do. Not only are our clients good people who strive to do well by the environment, but they also have high moral integrity and don’t engage in questionable business practices. We are happy to help those who not only do well but also hold others accountable to do well too. Our clients are active in their charity work and supporting integral community services. They know that good business means going beyond the bottom line: it means taking care of everyone who helped you get to where you are and helping others for the future too.

Here’s to another year of building brilliant business success!

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Being a writer is a life-long journey that comes with its own unique challenges and opportunities. There is a large corpus of myths surrounding the life of a writer that many great writers try to debunk but somehow they persist. On the other hand, there are a few key characteristics and lifestyle choices that aid in being writer that aren’t talked about enough. I am all about breaking down the mystification of writing as a vocation and the sacralization of the writer as an individual, so why not start with this handy list?

  1. You don’t need to be depressed to be a writer. This myth continues to this day. It is true that some really great writers (see: Virginia Woolf, Sylvia Plath etc) were depressed and eventually committed suicide. This, however, is tragic and unfortunate. It didn’t make their writing any better or worse. I heard once that suffering is a necessary precondition of all great artists and while I understand that heartache and social alienation and culture clash might constitute as ‘suffering’ to some, I also think that these kind of quotes glorify clinical suffering that people actually need to get help for. Sure there are studies that show that depressed people might tend to have different outlooks on life that may or may not help them to be more creative; however, being dead is pretty much the end of all creativity. Get help. And then keep writing.
  2. Writing does not need to be your only job. There are plenty of writers who worked real day jobs (see: Herman Melville, John Steinbeck, Nathaniel Hawthorne) and even though writing was their real passion in life, they didn’t sacrifice everything for the craft. In fact, some of the best writers will tell you that sitting at home all day, worrying about the bills and procrastinating by binge-watching Netflix is the worst writing inspiration they could possibly imagine. Just ask anyone working on a doctorate dissertation and you know why it is critical to have social contact and some other work besides writing to keep you going. Plus, it offers the possibility of expanding your knowledge base and allows for your financial freedom to focus on your writing.
  3. You should write AND read every day. Every single published author who is worth listening to will tell you this. You must write something every single day. It doesn’t have to be the big project you’re working on; it doesn’t have to be a complete poem in its entirety. It just shouldn’t be an email response or catching up on Facebook comments. To qualify, you should be writing to hone your craft every day. Set a word limit or a time limit and watch how easy they are to achieve and surpass. A lot of writers work best if their time for writing is the same time every day, particularly if they set a time limit (like starting with 15 minutes per day and working your way up to an hour or two). The other important thing is that you MUST read every single day. It doesn’t have to be much but if you are working in a particular genre and you want to keep things fresh and exciting, you should be reading at least one thing per day. Set a time or a page limit and you are gold. Most authors have several books on the go so this is a no-brainer.
  4. Read outside your genre. Expand your knowledge base – I cannot emphasize how important this is. It is very easy to spot an author who sticks to stereotypical similes, tropes and metaphors of their genre. The more you know, the more you add to your writing toolkit – information and ideas that you access at a moment’s notice while you are typing or scrawling away.
  5. Really study your favourite authors’ craft. How many times have you sat down with your favourite book and studied how the author described people? How many times have you highlighted transition passages between chapters? Are there margin notes in your books? If the answers are never, never and no, you will be very limited in what you can accomplish in your writing. De-mystify what makes a good book a good book. Figure out exactly how descriptions of people and places happen. Underline and jot down the key elements of good dialogue and keep these things in mind for your own writing. When you get stuck, it can offer a simple solution to getting unstuck. Emulating the greats brings no shame with it either! The best learn from the best!
  6. Not all of your writing has to be good. Destroy your Messiah-complex. Not everything you write is going to be the lost gospel. In fact, most of it will be destined for the wastebasket. The pressure to always perform can lead to serious (surprise, surprise) performance anxiety – just like any other vocation. Realize that in every piece of drivel, you might be fortunate enough to find something salvageable and transformable for later. Keep at it. I had a brilliant writing instructor who used to force us to take our favourite sentences and black them out with a sharpie. “Kill your babies!” another writing instructor would shout, at our pouty, ego-bruised faces. Liberate yourself and keep writing.
  7. Not everything you write has to be the next great novel. Same idea as number 6. You don’t always need to be working on projects that are going to be published to be considered a writer. Write for the sake of writing. Figure out interesting writing exercises you can do (write in vignettes, write on a specific memory, write like it’s a different genre or era) that will help you expand your horizons and (no surprise here) will. Get. You. Writing.
  8. Writers are constantly learning. If you are not learning, you are not writing. Writing doesn’t just come out of nowhere. You are not a divine hierophany through which the writing muse speaks. You have to be on top of your learning. This doesn’t mean sitting in a library all day either. Learning means reflecting on things – whether this be people-watching, travelling, psychoanalysis, reading a book, learning a new hobby, attending a social group etc.
  9. Good researchers make good writers. This goes hand-in-hand with number 8. The best writers also do the best research. They are not lazy with their research and will often seek out multiple sources to find the same information. Absolutely nothing is worse than reading a book or short story that is riddled with historical mistakes, the wrong dates or things that are totally implausible. It tears your reader out of the magical reading-space and starts their brain questioning immediately – a writer’s worst nightmare.
  10. When you fail, try again. A lot of what you do will suck. You will get a lot of rejection letters. Some people will tell you that you aren’t meant to write. Just keep reading, researching and, above all, writing. You will improve. You will find your genre, your audience and your stride. If you stop trying, the only thing you’ve found is defeat.

 

ibn-battuta4It seems to be the case that some of the best writers tend to also be travelers. In fact, one of the fastest growing genres in creative non-fiction is travel writing. With the success of mega travel writing hits like Eat, Pray, Love and others, it’s not hard to imagine why readers enjoy reading about the travels of others through their books.

Reading itself is a kind of traveling, where new and exciting places take form in the mind’s eye and we get to meet all kinds of characters on different adventures. The sights, sounds and smells that are evoked when we read excellent writing have a power all unto themselves. In fact, psychologists note that there is little difference between actually experiencing something, seeing someone else experience it or reading about that experience.

So we know that traveling makes for better reading and that reading is a kind of traveling, but how does travel affect your writing, even if you’re not penning prose about being on the road?

New Perspectives. The most obvious way is by offering new ways of looking at things by being exposed to landscapes and people never before experienced. The sensations of a new place can have a similar neurological effect as learning a new skill or hobby, so it’s no surprise then that traveling to different places will cause your brain to grow and adapt in marvelous ways. Being challenged on a regular basis and having to come up with quick solutions keeps you thinking on your toes. This is particularly helpful when there are linguistic hurdles to overcome during travel. You start to deeply value your mother tongue and your ease of communication while using it; however, the reality of having to make yourself understood is the challenge of every writer, well-travelled or not. Traveling just makes you better at understanding the challenge and more inventive in finding ways around it, even when your audience speaks/reads your mother tongue too.

Sensory Data. The sheer volume of inviting things found while traveling will be enough inspiration to produce encyclopedias of writing. It is not even that you have to write about these new things. It is that you get to look at things with a fresh pair of eyes. Like any artist, a writer gets to explore with the eye and translate what they see through words. The more practice you get in learning to describe even the most foreign things to your home audience, the better a writer you will be.

Othering. Most of the time when you travel, a form of othering starts to naturally take place where you start to measure yourself against the culture in which you find yourself traveling. While this can have negative consequences when a value (ie. good or better) is assigned to either your culture or theirs, it can be a positive practice when this juxtaposition is used for the purposes of illuminating the familiar and the forgotten in ourselves and our worldviews. Unsettling ourselves from our cozy cultural abodes is the first step to being able to write about them properly. It’s not an outsider’s view per se, but one that combines disparate threads of knowledge to make a cohesive picture through the written word.

Stay tuned for The Drawing Board’s list of top travel books of all time, our “Countries Traveled” list, and our “Wish List” for future travel destinations .

One of the most important aspects of being a good writer is also being a good reader. Both characteristics require consistency and practice as one continues to evolve their craft. Both Nakita and Michele of The Drawing Board are avid readers that have a perpetually evolving reading list. It’s often hard to nail down just what we are reading at any given time because it changes daily, but here is a list of current books, open to varying degrees, on Nakita’s desk. Let’s hope they inspire and feel free to share your reading list too!

patterns-culture-ruth-benedict-paperback-cover-artPatterns of Culture: Ruth Benedict – In Patterns of Culture, Benedict presents sketches of three cultures, the Zuni, the Dobu, and the Kwakiutl, and uses these cultures to elaborate her theory of ‘culture as personality-writ-large.’ Before introducing the ethnographies, Benedict includes two theoretical chapters and introduces the term ‘pattern,’ which she interchanges with similar phrases in the rest of the text.

9780300085242Introduction to Metaphysics: Martin Heidegger – This is the published version of a lecture course he gave in the Summer of 1935 at the University of Freiburg. The book is famous for its powerful reinterpretation of Greek thought. The content of these lectures was not published in Germany until 1953.

maaloufIn the Name of Identity: Amin Maalouf – In this work, Maalouf discusses the identity crisis which Arabs have experienced since the establishment of continuous relationships with the west, adding his personal dimension as a Christian Arab. The book is intended for both Arabs and Westerners (as well as for people with mixed heritage). This work is divided into five major chapters, “Identity and Belonging”, “When Modernity Comes From the Other”, “The Era of Cosmic Tribals”, “Taming the Shrew” and a glossary. He begins with universal values of identity, which he dissects, describes the extremes, then applies them to the Levant. He tries to describe how the average modern Arab feels, along a wide spectrum of ideologies in practice throughout the Arab world…from religious beliefs and traditional practices to total secularism. The book also sheds light on recent events in the Arab world, from civil wars to relations with the west.

0226285111Islam Observed: Clifford Geertz – “In four brief chapters,” writes Clifford Geertz in his preface, “I have attempted both to lay out a general framework for the comparative analysis of religion and to apply it to a study of the development of a supposedly single creed, Islam, in two quite contrasting civilizations, the Indonesian and the Moroccan.”

Genealogie_der_Moral_coverOn the Genealogy of Morals: Friedrich Nietzsche – An1887 book by German philosopher Friedrich Nietzsche. It consists of a preface and three interrelated essays that expand and follow through on doctrines Nietzsche sketched out in Beyond Good and Evil (1886). The three Abhandlungen trace episodes in the evolution of moral concepts with a view to undermining “moral prejudices”, specifically those of Christianity and Judaism.Some Nietzsche scholars consider Genealogy to be a work of sustained brilliance and power as well as his masterpiece. Since its publication, it has influenced many authors and philosophers.

816RGvGUV0LThe Yacoubian Building: Alaa-Al-Aswany – Published in Arabic in 2002 and in an English translation in 2004, the book, ostensibly set in 1990 at about the time of the first Gulf War, is a roman à clef and scathing portrayal of modern Egyptian society since the Revolution of 1952. The locale of the novel is downtown Cairo, with the titular apartment building (which actually exists) serving as both a metaphor for contemporary Egypt and a unifying location in which most of the primary characters either live or work and in which much of the novel’s action takes place. The author, a dentist by profession, had his first office in the Yacoubian Building in Cairo.The Yacoubian Building was the best-selling Arabic novel for 2002 and 2003, and was voted Best Novel for 2003 by listeners to Egypt’s Middle East Broadcasting Service. It has been translated into 23 languages worldwide.

41JlIxpjNuLArchaeology of Knowledge: Michel Foucault – The premise of the book is that systems of thought and knowledge (“epistemes” or “discursive formations”) are governed by rules (beyond those of grammar and logic) which operate beneath the consciousness of individual subjects and define a system of conceptual possibilities that determines the boundaries of thought and language use in a given domain and period. Most prominently in its Introduction and Conclusion, the book also becomes a philosophical treatment and critique of phenomenological and dogmatic structural readings of history and philosophy, portraying continuous narratives as naïve ways of projecting our own consciousness onto the past, thus being exclusive and excluding. Characteristically, Foucault demonstrates his political motivations, personal projects and preoccupations, and, explicitly and implicitly, the many influences that inform the discourse of the time.