Looking for more traffic? Social media is your best friend. Every Facebook like and retweet helps you grow your audience and attract more customers. To ace your online strategy, optimize your website for social media. From widgets to share buttons, here are five ways to integrate social media into your WordPress.com site.

Social Media Icons

Your website is an important sales tool, but it shouldn’t be the only way you reach and engage customers. If you’re on Facebook, Twitter, Instagram, and Pinterest, add Social Media icons to your sidebar or footer where visitors are sure to see them.

There are three ways to add social media icons to your WordPress.com website or blog. First, some themes offer a special custom menu for social media icons. The menu generates icons designed for your theme and are easy to update if your social media accounts change in the future.

Another way is to use Widgets — tools or content that you can…