At The Drawing Board, it has almost been an entire year of business and we just can’t get enough of helping out our clients by filling their writing and content management needs. Not only does it enable us to write for a living (how amazing is that?!) but we also get to uplift them and what they are accomplishing through their goods and services. We are picky: we don’t work for just anyone. There are a few types of businesses and groups that we support that share similar characteristics and, at the Drawing Board, we have realized that this is a continuing theme in how we choose our clients. This is not to say that future clients need to fit this criteria, but it is really eye-opening to figure out who gels best with us and which types of businesses are best aided by our services.

So who are we helping out?

They are small to medium-sized businesses and start-ups. All of the businesses we assist fit into these categories. We love to help people get on their feet in the cyber world – a task that can seem daunting at first but is made easy by our level of experience and expertise. We love helping family-run businesses and places that operate with real people running them. These types of businesses tend to be well-connected in their communities and involved in the growth of their neighbourhoods. We take pride in helping these groups grow and every part of the networks they touch.

They are all good people. At The Drawing Board, we come to work closely with every single business owner and marketing manager at each of our clients’ offices. These are quality, brilliant people who tend to be wildly talented and real visionaries. Whether they are one person with a mission to change the world, or a full-fledged company shaping the landscapes we all encounter daily, we have never found a bad apple and we don’t count on that happening anytime soon.

They are all environmentally-friendly businesses. We have clients whose work encourages people to be mindful and reconnect with nature and others who use organic skincare products in their spa. Whether they are a window fashion company that sells only GreenGuard certified products, or a signage business that uses the latest environmentally-friendly techniques, our commitment to the environment is felt in the clients we support.

We get to learn a lot. When you trust The Drawing Board to “learn” your business and manage your content, you are in good hands. We love research and that is not limited by the subject matter. We learn something new and amazing from every single client, and we relish in the enrichment it brings to our knowledge and our lives. We get to network a lot more too and get to know others through the incredible businesses and people we learn from as well. What a blessing!

We get to support all the good they do. Not only are our clients good people who strive to do well by the environment, but they also have high moral integrity and don’t engage in questionable business practices. We are happy to help those who not only do well but also hold others accountable to do well too. Our clients are active in their charity work and supporting integral community services. They know that good business means going beyond the bottom line: it means taking care of everyone who helped you get to where you are and helping others for the future too.

Here’s to another year of building brilliant business success!