The Drawing Board blog has steadily been growing in popularity since it was launched just over one year ago. With nearly 100 posts in that short time, The Drawing Board has been popular the world over for various posts on politics, business, the craft of writing, travel and much more. Not only has our popularity expanded in terms of where we are gaining traffic (see: The Drawing Board’s Popularity is International) but it has also grown in terms of sheer volume of numbers.
With over a quarter of the year left to go in 2015, we have already quadrupled our readership and the numbers just keep going up.
How are people finding us? As a content management and creation business, we believe in the power of content to revolutionize the online impact of a company. It should come as no surprise, then, that the vast majority of our traffic comes from search engine searches (mainly Google) that linked back to content on our blog. It’s as simple as that. The next highest sources come from social media outlets like Facebook, LinkedIn and Twitter where our posts are automatically uploaded.
Does any of this translate to an increase in business? While our online traffic might not necessarily turn into direct clients coming in the door (although that *has* happened several times over the past year!) what is more important is the building of an online legacy that lends legitimacy to our business – the same work we do for our clients. This legitimacy results in increased business so that we and our clients who use our services can do what we do best: help others and uplift our communities through the important work we do. That being said, we have also increased the number of contracts from this time last year from four to twelve major clients – an increase of 300%! And that was accomplished without traditional advertising (all online and word of mouth) or any real initiative put forth to garner new clients. When we put a real effort in, we can imagine what kind of impact that will have on the number of businesses we can help.
Want to appear on our blog? If you are a writer or a client and would like to capitalize on our online success, feel free to approach us about having a feature article written about you or an interview published to highlight your incredible talents. We would be happy to support you and develop more content in the meantime!